RELEASING OCT 15th - Join the Waitlist!
NO EXCUSES, ALWAYS READY
For every rate, every unit, every mission: the no-nonsense guide to Coast Guard success from boot camp through operations - built on 20 years of operational experience.
about the book
Authored by a seasoned Coast Guard Chief, this guide cuts through the noise and shows what it really takes to succeed.From surviving boot camp and getting qualified fast to handling politics and high-pressure missions - it’s a field manual for the modern Coast Guard professional.
key takeaways
what you'll learn
Mental and Physical Readiness
Adopt the “Always Ready” standard - build discipline, mindset, and endurance before and after you step into uniform
Operational Credibility and Leadership
Earn trust, eliminate excuses, and lead effectively in real-world missions
Adaptability for Long-Term Success
Adapt to change, turn failures into lessons, and leverage your Coast Guard career for success beyond service
formats available
choose your adventure
No matter how you read, the Always Ready mindset goes with you
Paperback & Hardcover
Direct, field-tested strategies from 20 years in the U.S. Coast Guard. Covers readiness, leadership, and resilience with no fluff.
Kindle & E-Book
Straightforward, no-nonsense principles you can reference anytime - covering readiness, credibility, and leadership under pressure.
AudioBook (coming soon)
In production. Designed for commute and workout listening with clean chapter markers for fast navigation.
ABOUT THE AUTHOR
ROBERT J. FOUCHA
Robert Foucha is a retired U.S. Coast Guard Chief Diver with two decades of operational, leadership, and training experience in some of the service’s most demanding missions. He has served in deep sea diving and hyperbaric chamber operations, international maritime law enforcement, tactical boat operations, and the instruction of high-risk courses including the U.S. Navy/Coast Guard Second Class Diver course, Joint Diving Officer program, Cold Water & Ice Diving, and Coast Guard Boat Forces & Aviation Underwater Egress training.
what readers are saying
TESTIMONIALS
From recruits to members in the fleet, readers are putting these lessons into action.
“Reading this made me realize the Coast Guard is exactly where I want to be, and it showed me how to hit the ground running.” - Samantha R., Future Coast Guard Recruit
“This book makes you think past today’s watch and start planning for your career. Every non-rate should read it.” - Daniel P., Seaman, USCG
“The no-nonsense advice about mindset and credibility is something every new recruit should read before stepping on to the grinder.” - Marcus D., Coast Guard Applicant